With Apple’s success came fame for its poster boy

With Apple’s success came fame for its poster boy.

Inc. became the first magazine to put him on its cover,

in October 1981. “This man has changed business forever,”

 

it proclaimed. It showed Jobs with a neatly trimmed

beard and well-styled long hair, wearing blue jeans and

a dress shirt with a blazer that was a little too satiny.

 

Jobs confided to close friends that he was driven by the pain he was feeling

about being put up for adoption and not knowing about his birth parents.

“Steve had a very profound desire to know his physical parents so he could

better know himself,” Friedland later said. He had learned from Paul and

Clara Jobs that his birth parents had both been graduate students at a university

and that his father might be Syrian. He had even thought about hiring

a private investigator, but he decided not to do so for the time being.

“I didn’t want to hurt my parents,” he recalled, referring to Paul and Clara.

“He was struggling with the fact that he had been adopted,” according to

Elizabeth Holmes. “He felt that it was an issue that he needed to get hold

of emotionally.” Jobs admitted as much to her. “This is something that is

bothering me, and I need to focus on it,” he said. He was even more open with

Greg Calhoun. “He was doing a lot of soul-searching about being adopted, and

he talked about it with me a lot,” Calhoun recalled. “The primal scream and the

mucusless diets, he was trying to cleanse himself and get deeper into his

frustration about his birth. He told me he was deeply angry about the

fact that he had been given up.”

John Lennon had undergone the same primal scream therapy in 1970,

and in December of that year he released the song “Mother” with the

Plastic Ono Band. It dealt with Lennon’s own feelings about a father who

had abandoned him and a mother who had been killed when he was a teenager.

The refrain includes

the haunting chant “

Mama don’t go, Daddy come

home.” Jobs used to

play the song often.

www.sl1818.com

He was not particularly philanthropic. He briefly

His biggest personal gift was to his parents, Paul and Clara Jobs,

to whom he gave about $750,000 worth of stock. They sold

some to pay off the mortgage on their Los Altos home, and their

 

son came over for the little celebration. “It was the first time in

their lives they didn’t have a mortgage,” Jobs recalled. “They had

a handful of their friends over for the party, and it was really nice.”

Still, they didn’t consider buying a nicer house.

“They weren’t interested in that,”

 

for a while. His confidence improved and his feelings of inadequacy were reduced.”

Jobs came to believe that he could impart that feeling of confidence

to others and thus push them to do things they hadn’t thought possible.

 

Holmes had broken up with Kottke and joined a religious cult in San

Francisco that expected her to sever ties with all past friends. But Jobs

rejected that injunction. He arrived at the cult house in his Ford Ranchero

 

one day and announced that he was driving up to Friedland’s apple farm

and she was to come. Even more brazenly, he said she would have to drive

part of the way, even though she didn’t know how to use the stick shift.

 

“Once we got on the open road, he made me get behind the wheel, and he

shifted the car until we got up to 55 miles per hour,” she recalled.

 

“Then he puts on a tape of Dylan’s Blood on the Tracks, lays his head

in my lap, and goes to sleep. He had the attitude that he could do anything,

and therefore so can you. He put his life in my hands. So that made me

 

do something I didn’t think I could do.”

It was the brighter side of what would become known as his reality

 

distortion field. “If you trust him, you can do things,” Holmes said.

“If he’s decided that something should happen,

 

then he’s just going to make it happen.”

Breakout

One day in early 1975 Al Alcorn was sitting in his office at Atari when Ron Wayne burst in.

“Hey, Stevie is back!”

he shouted.

“Wow, bring him on in,”

Alcorn replied.

sl1818.com

Before and after he was rich, and indeed throughout

Before and after he was rich, and indeed throughout

a life that included being both broke and a billionaire,

Steve Jobs’s attitude toward wealth was complex. He was

 

an antimaterialistic hippie who capitalized on the inventions

of a friend who wanted to give them away for free, and he

was a Zen devotee who made a pilgrimage to India and then

 

decided that his calling was to create a business. And yet

somehow these attitudes seemed to weave

together rather than conflict.

 

 

Morgan Stanley planned to price the offering at $18, even

though it was obvious the shares would quickly shoot up.

“Tell me what happens to this stock that we priced at eighteen?”

Jobs asked the bankers. “Don’t you sell it to your good customers?

 

If so, how can you charge me a 7% commission?” Hambrecht recognized

that there was a basic unfairness in the system, and he later went on to

formulate the idea of a reverse auction to price shares before an IPO.

 

Fernandez, Wigginton, and Espinosa. Everyone loved Wozniak,

all the more so after his generosity, but many also agreed with

Jobs that he was “awfully na?ve and childlike.” A few months later

a United Way poster showing a destitute man went up on a company

bulletin board. Someone scrawled on it “Woz in 1990.”

Wozniak, who was living in an apartment nearby and working at

HP, would come by after dinner to hang out and play the video games.

He had become addicted to Pong at a Sunnyvale bowling alley,

and he was able to build a version that he hooked up to his home TV set.

One day in the late summer of 1975, Nolan Bushnell, defying the

prevailing wisdom that paddle games were over, decided to develop

a single-player version of Pong; instead of competing against an

opponent, the player would volley the ball into a wall that lost a brick

whenever it was hit. He called Jobs into his office, sketched it out

on his little blackboard, and asked him to design it. There would be

a bonus, Bushnell told him, for every chip fewer than fifty that he used.

Bushnell knew that Jobs was not a great engineer, but he assumed, correctly,

that he would recruit Wozniak, who was always hanging around.

“I looked at it as a two-for-one thing,” Bushnell recalled. “Woz was a better engineer.”

Wozniak was thrilled when Jobs asked him to help and proposed splitting the fee.

“This was the most wonderful offer in my life, to actually design a game

that people would use,” he recalled. Jobs said it had to be done in four days

and with the fewest chips possible. What he hid from Wozniak was that the

deadline was one that Jobs had imposed, because he needed to get to the

All One Farm to help prepare for the apple harvest. He also didn’t

mention that there

was a bonus tied to

keeping down

the number of chips.

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The Atari experience helped shape Jobs’s approach

The Atari experience helped shape Jobs’s approach

to business and design. He appreciated the

user-friendliness of Atari’s insert-quarter-avoid-Klingons

 

games. “That simplicity rubbed off on him and made him

a very focused product person,” said Ron Wayne. .

Jobs also absorbed some of Bushnell’s take-no-prisoners attitude.

“Nolan wouldn’t take no for an answer,”

 

“I would rather let it pass,” he said when I pressed the point.

“It’s not something I want to judge Steve by.”

 

 

He confirmed his memory with Nolan

Bushnell and Al Alcorn. “I remember

talking about the bonus money to Woz,

 

and he was upset,” Bushnell said. “I said yes,

there was a bonus for each chip they saved,

and he just shook his head and

then clucked his tongue.”

 

In addition to their interest in computers,

they shared a passion for music.

“It was an incredible time for music,”

 

 

Jobs recalled. “It was like living at a time when

Beethoven and Mozart were alive. Really. People

will look back on it that way. And Woz and I were

 

deeply into it.” In particular, Wozniak turned Jobs

on to the glories of Bob Dylan.

 

“We tracked down this guy in Santa Cruz who put

out this newsletter on Dylan,” Jobs said. “Dylan

taped all of his concerts, and some of the people

 

around him were not scrupulous, because soon

there were tapes all around. Bootlegs of everything.

And this guy had them all.”

 

Hunting down Dylan tapes soon became a joint

venture. “The two of us would go tramping through

San Jose and Berkeley and ask about Dylan bootlegs

 

and collect them,” said Wozniak. “We’d buy brochures

of Dylan lyrics and stay up late interpreting them.

Dylan’s words struck chords of creative thinking.”

 

Added Jobs, “I had more than a hundred hours,

including every concert on the ’65 and ’66 tour,”

the one where Dylan went electric. Both of them

 

bought high-end TEAC reel-to-reel tape decks.

“I would use mine at a low speed to record many

concerts on one tape,” said Wozniak.

 

Jobs matched his obsession:

“Instead of big speakers I bought a pair

of awesome headphones and would just

 

lie in my bed and listen to that stuff for hours.”

Jobs had formed a club at Homestead High to

put on music-and-light shows and also play

 

pranks. (They once glued a gold-painted toilet

seat onto a flower planter.) It was called the

Buck Fry Club, a play on the name of the principal.

 

Even though they had already graduated, Wozniak

and his friend Allen Baum joined forces with Jobs,

at the end of his junior year, to produce a farewell

 

gesture for the departing seniors. Showing off the

Homestead campus four decades later, Jobs paused

at the scene of the escapade and pointed. “See that

 

balcony? That’s where we did the banner prank that

sealed our friendship.” On a big bedsheet Baum had

tie-dyed with the school’s green and white colors,

 

they painted a huge hand flipping the middle-finger

salute. Baum’s nice Jewish mother helped them draw

it and showed them how to do the shading and

 

shadows to make it look more real.

“I know what that is,” she snickered. They devised a

system of ropes and pulleys so that it could be

 

dramatically lowered as the graduating class

marched past the balcony, and they signed it

“SWAB JOB,” the initials of Wozniak and Baum

combined with part of Jobs’

s name. The prank
became part of school
lore—and got Jobs
suspended one more time.
www.bijibenweixiu.com

When Mike Markkula joined Jobs and Wozniak

When Mike Markkula joined Jobs and Wozniak

to turn their fledgling partnership into the Apple

Computer Co. in January 1977, they valued it at $5,309.

 

Less than four years later they decided it was time

to take it public. It would become the most oversubscribed

initial public offering since that of Ford Motors in 1956.

 

By the end of December 1980, Apple would be valued at $1.79

billion. Yes, billion. In the process it would

make three hundred people millionaires.

 

Much of the work was done in the garage of a friend just around the corner,

Bill Fernandez, who was still at Homestead High. To lubricate their efforts, they drank large amounts of Cragmont cream

soda, riding their bikes to the Sunnyvale Safeway to return the bottles, collect the deposits, and buy more. “That’s how we started referring to it as the Cream Soda Computer,” Wozniak recalled.

It was basically a calculator capable of multiplying numbers entered by a set of switches and displaying the results in binary code with little lights.

When it was finished, Fernandez told Wozniak there was someone at Homestead High he should meet. “His name is Steve. He likes to do pranks like you do, and he’s also into building electronics like you are.” It may have been the most significant meeting in a Silicon Valley garage since Hewlett went into

Packard’s thirty-two years earlier. “Steve and I just sat on the sidewalk in front of Bill’s house for the longest time, just sharing stories—mostly about pranks we’d pulled, and also what kind of electronic designs we’d done,” Wozniak recalled. “We had so much in common. Typically, it was really hard for me to

explain to people what kind of design stuff I worked on, but Steve got it right away. And I liked him. He was kind of skinny and wiry and full of energy.” Jobs was also impressed. “Woz was the first

person I’d met who knew more electronics than I did,” he once said, stretching his own expertise. “I liked him right away. I was a little more mature than my years, and he was a little less
mature than his, so it
evened out. Woz was
very bright, but
emotionally he was my age.”
0755tp.cn

Rod Holt, the engineer who had built the power supply,

Rod Holt, the engineer who had built the power supply,

was getting a lot of options, and he tried to turn Jobs around.

“We have to do something for your buddy Daniel,” he said, and

 

he suggested they each give him some of their own options.

“Whatever you give him, I will match it,” said Holt. Replied Jobs,

“Okay. I will give him zero.”

 

so I didn’t push,” said Kottke. The official reason he wasn’t given

stock options was that he was an hourly technician, not a salaried

engineer, which was the cutoff level for options. Even so, he could

 

have justifiably been given “founder’s stock,” but Jobs decided not to.

“Steve is the opposite of loyal,” according to Andy Hertz-feld, an early

Apple engineer who has nevertheless remained friends with him.

“He’s anti-loyal. He has to abandon the people he is close to.”

 

a breadboard. “While Steve was breadboarding, I spent time playing my

favorite game ever, which was the auto racing game Gran Trak 10,” Wozniak said.

Astonishingly, they were able to get the job done in four days, and

Wozniak used only forty-five chips. Recollections differ, but by most

accounts Jobs simply gave Wozniak half of the base fee and not the bonus

Bushnell paid for saving five chips. It would be another ten years before

Wozniak discovered (by being shown the tale in a book on the history of

Atari titled Zap) that Jobs had been paid this bonus. “I think that Steve needed

the money, and he just didn’t tell me the truth,” Wozniak later said.

When he talks about it now, there are long pauses, and he admits that it

causes him pain. “I wish he had just been honest. If he had told me he

needed the money, he should have known I would have just given it to

him. He was a friend. You help your friends.” To Wozniak, it showed

a fundamental difference in their characters. “Ethics always mattered to me,

and I still don’t understand why he would’ve gotten paid one thing and told

me he’d gotten paid another,” he said. “But, you know, people are different.”

When Jobs learned this story was published, he called Wozniak to deny it.

“He told me that he didn’t remember doing it, and that if he did something

like that he would remember it, so he probably didn’t do it,” Wozniak recalled.

When I asked Jobs directly, he became unusually quiet and hesitant.

“I don’t know where that allegation comes from,” he said. “I gave him

half the money I ever got. That’s how I’ve always been with Woz. I mean,

Woz stopped working in 1978. He never did one ounce

of work after 1978.

And yet he got exactly

the same shares of

Apple stock that I did.”

njkll.com.cn

of a small development project code-named “Annie”

of a small development project code-named “Annie” to do just that. Since Raskin thought it was sexist to name computers after women, he redubbed the project in honor of his favorite type of apple, the McIntosh. But he

changed the spelling in order not to conflict with the name of the audio equipment maker McIntosh Laboratory. The proposed computer became known as the Macintosh.

San Diego argued that computers should have graphical rather than text-based interfaces. When he got fed up with

teaching, he rented a hot air balloon, flew over the chancellor’s house, and shouted down his decision to quit.

your intuition starts to blossom and you start to see things more clearlyand be in the present more. Your mind just slows down, and you see

Bruce Horn was one of the programmers at Xerox PARC. When some of his friends, such as Larry Tesler, decided to join the

Macintosh group, Horn considered going there as well. But he got a good offer, and a $15,000 signing bonus, to join another

company. Jobs called him on a Friday night. “You have to come into Apple tomorrow morning,” he said.

a tremendous expanse in the moment. You see so much more than

you could see before. It’s a discipline; you have to practice it.

Zen has been a deep influence in my life ever since. At one point

I was thinking about going to Japan and trying to get into the

Eihei-ji monastery, but my spiritual advisor urged me to stay here.

He said there is nothing over there that isn’t here, and he was correct.

I learned the truth of the Zen saying that if you are willing to travel around

the world to meet a teacher, one will appear next door.

Jobs did in fact find a teacher right in his own neighborhood. Shunryu Suzuki,

who wrote Zen Mind, Beginner’s Mind and ran the San Francisco Zen Center,

used to come to Los Altos every Wednesday evening to lecture and meditate

with a small group of followers. After a while he asked his assistant,

Kobun Chino Otogawa, to open a full-time center there. Jobs became

a faithful follower, along with his occasional girlfriend, Chrisann Brennan,

and Daniel Kottke and Elizabeth Holmes. He also began to go by himself on

retreats to the

Tassajara Zen Center,

a monastery near

Carmel where

Kobun also taught.

www.china-yinxiang.cn

Give me fifty thousand of picked soldiers, and I will give the Prime

Getting shocked was a badge of honor for Woz.

He prided himself on being a hardware engineer, which meant that random shocks were routine. He once devised a roulette game where four people put their thumbs in a slot; when the ball landed, one would get shocked. “Hardware guys will play this game, but software guys are too chicken,” he noted.

 

During his senior year he got a part-time job at Sylvania and had the

But Yang Feng fell into an ambush. Suddenly the whole mountain side was lit up with torches and out sprang Cao Cao’s troops, he himself being in command.

  “I have been waiting here a long time. Do not run away!” cried Cao Cao.

  Yang Feng was completely surprised and tried to draw off, but was quickly surrounded. then Han Xian came to his rescue, and a confused battle began. Yang Feng succeeded in escaping, while Cao Cao kept up the attack on the two disordered armies. A GREat number of the rebels gave in, and the leaders found they had too few men left to maintain their independence, so they betook themselves to Yuan Shu.

  When Cao Cao returned to camp, the newly surrendered general was presented and well received. Then again the cavalcade set out for the new capital. In due time they reached Xuchang, and they built palaces and halls, an ancestral temple and an altar, terraces and public offices. The walls were repaired, storehouses built and all put in order.

Yang Feng was completely surprised and tried to draw off

Cao Cao was then the one man of the court. All memorials went first to him and were then submitted to the Throne. When state matters were in order, Cao Cao gave a GREat banquet in his private quarters to all his advisers, and affairs outside the capital were the subject of discussion.
  then Cao Cao said, “Liu Bei has his army at Xuzhou, and he carries on the administration of the region. Lu Bu fled to Liu Bei when defeated, and Liu Bei gave Lu Bu Xiaopei to live in. If these two aGREed to join forces and attack, my position would be most serious. What precautions can be taken?”
  then rose Xu Chu, saying, “Give me fifty thousand of picked soldiers, and I will give the Prime Minister both their heads.”

  Xun Yu said, “O Leader, you are brave, but we must consider the present circumstance. We cannot start a sudden war just as the capital has been changed. However, there is a certain ruse known as ‘Rival Tigers and One Prey.’ Liu Bei has no decree authorizing him to govern the region. You, Sir Prime Minister, can procure one for him, and when sending it, and so conferring upon him right in addition to

his might, you can enclose a private note telling him to get rid of Lu Bu. If he does, then he will have lost a vigorous warrior

from his side, and he could be dealt with as occasions serve. Should he fail, then Lu Bu will slay him. This is ‘Rival Tigers and One Prey’ ruse; they wrangle and bite each other.”

  then said Man Chong, “There are very few as bold as you on the earth. Why then do you serve such as your present chiefs, Yang Feng and Han Xian? My master is the most prominent man in the world——a man who delights in wise people and appreciates soldiers as everyone knows. Your valor today won his entire admiration, and so he took care that the attack was not vigorous enough to sacrifice you. Now he has sent me to invite you to join him. Will you not leave darkness for light and help him in his magnificent task?”

On Thanksgiving weekend of his senior year, Wozniak visited the University of Colorado. It was closed for the holiday, but he found an engineering student who took him on a tour of the labs.

He begged his father to let him go there, even though the out-of-state tuition was more than the family could easily afford. They struck a deal:

He would be allowed to go for one year, but then he would transfer to De Anza Community College back home. After arriving at Colorado in the fall of 1969, he spent so much time playing pranks (such as producing reams of printouts saying “Fuck Nixon”) that he failed a couple of his courses and was put on probation.

In addition, he created a program to calculate Fibonacci numbers that burned up so much computer time the university threatened to bill him for
the cost. So he readily
lived up to his bargain
with his parents and
transferred to De Anza.
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Cao Cao saw that he and his guest had much in common

By fourth grade Wozniak became, as he put it, one of the “electronics kids.” He had
an easier time making eye contact with a transistor than with a girl, and he developed the
chunky and stooped look of a guy who spends most of his time hunched over circuit boards.

At the same age when Jobs was puzzling over a carbon microphone that his dad couldn’t explain,
Wozniak was using transistors to build an intercom system featuring amplifiers, relays, lights,
and buzzers that connected the kids’ bedrooms of six houses in the neighborhood. And at an age when

“Do they mistrust me?” said Cao Cao.

  “they are not worthy of your attention. They are a poor lot.”

  “What of this departure of Li Jue and Guo Si?”

  “Tigers without claws, birds without wings——they will not escape you very long. They are not worth thinking about.”

  Cao Cao saw that he and his guest had much in common, so he began to talk of affairs of state.

  Said Dong Zhao, “You, Illustrious Sir, with your noble army have swept away rebellion and have become the mainstay of the Throne, an achievement worthy of the ancient Five Protectors. But the officials will look at it in very different ways and not all favorably to you. I think you would not be wise to remain here, and I advise a change of capital to Xuchang. However, it must be remembered that the restoration of the capital has been published far and wide and the attention of all the people is concentrated on Luoyang, hoping for a period of rest and tranquillity. Another move will displease many. However, the performance of extraordinary deed may mean the acquisition of extraordinary merit. It is for you to decide.”

  “Exactly my own inclination!” said Cao Cao, seizing his guest’s hand. “But are there not dangers? Yang Feng at Daliang and the court officials!”

  “That is easily managed. Write to Yang Feng and set his mind at rest. then say to the high officials plainly that there is no food in the capital here, and so you are going to another place where there is, and where there is no danger of scarcity. When they hear it, they will approve.”

  Cao Cao had now decided; and as his guest took leave, Cao Cao seized his hands once more, saying, “I shall need your advice in future affairs.”

Jobs was building Heathkits, Wozniak was assembling a transmitter and receiver from Hallicrafters,
the most sophisticated radios available.

Woz spent a lot of time at home reading his father’s electronics journals, and he became enthralled
by stories about new computers, such as the powerful ENIAC. Because Boolean algebra came naturally
to him, he marveled at how simple, rather than complex, the computers were. In eighth grade he built

a calculator that included one hundred transistors, two hundred diodes, and two hundred resistors on ten
circuit boards. It won top prize in a local contest run by the Air Force, even though the competitors
included students through twelfth grade.

Woz became more of a loner when the boys his age began going out with girls and partying,
endeavors that he found far more complex than designing circuits. “Where before I was popular
and riding bikes and everything, suddenly I was socially shut out,” he recalled. “It seemed
like nobody spoke to me for the longest time.” He found an outlet by playing juvenile pranks.
In twelfth grade he built an electronic metronome—one of those tick-tick-tick devices that keep
time in music class—and realized it sounded like a bomb. So he took the labels off some big batteries,
taped them together, and put it in a school locker; he rigged it to start ticking faster when the locker
opened. Later that day he got called to the principal’s office. He thought it was because he had won, yet again,
the school’s top math prize. Instead he was confronted by the police. The principal had been summoned when the device was
found, bravely ran onto the football field clutching it to his chest, and pulled the wires off. Woz tried and
failed to suppress his laughter. He actually got sent to the juvenile detention center, where he spent the
night. It was a memorable experience. He taught the other prisoners how to disconnect the wires leading to

the ceiling fans and
connect them to the bars
so people got shocked
when touching them.
jiaoan8.com

was almost five years older than Jobs and far more Jobs,

was almost five years older than Jobs and far more
knowledgeable about electronics. But emotionally and socially he was still a high school geek.

While a student in McCollum’s class, Jobs became friends with a graduate who was the teacher’s
all-time favorite and a school legend for his wizardry in the class. Stephen Wozniak, whose younger
brother had been on a swim team with Jobs,

 

 

Like Jobs, Wozniak learned a lot at his father’s knee. But their lessons were different.
Paul Jobs was a high school dropout who, when fixing up cars, knew how to turn a tidy
profit by striking the right deal on parts. Francis Wozniak, known as Jerry,

was a brilliant
engineering graduate from Cal Tech, where he had quarterbacked the football team, who became
a rocket scientist at Lockheed. He exalted engineering and looked down on those in business,
marketing, and sales. “I remember him telling me that engineering was the highest level of
importance you could reach in the world,” Steve Wozniak later recalled. “It takes society to a new level.”

One of Steve Wozniak’s first memories was going to his father’s workplace on a weekend
and being shown electronic parts, with his dad “putting them on a table with me so I got to play with them.” He watched with fascination as his father tried to get a waveform line on a video screen to stay flat so he could show that one of his circuit designs was working properly. “I could see that whatever my dad was doing, it was important and good.” Woz, as he was known even then, would ask about the resistors and transistors lying around the house, and his father would pull out a blackboard to illustrate what they did. “He would explain what a resistor was by going all the way back to atoms and electrons. He explained how resistors worked when I was in second grade, not by equations but by having me picture it.”

Woz’s father taught him something else that became ingrained in his childlike, socially awkward personality: Never lie. “My dad believed in honesty. Extreme honesty. That’s the biggest thing he taught me. I never lie, even to this day.” (The only partial exception was in the service of a good practical joke.) In addition, he imbued his son with an aversion to extreme ambition, which set Woz apart from Jobs. At an Apple product launch event in 2010, forty years after they met, Woz reflected on their differences. “My father told me, ‘You always want to be in the middle,’” he said. “I didn’t want to be up with the high-level people like Steve. My dad was an engineer,

and that’s what
I wanted to be. I was way
too shy ever to be a
business leader like Steve.”
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